Google Analytics For Your Home Business?

Home based business owners are, of necessity, jacks of all trades. There is a lot to do and a lot to keep your eyes on.

So any help you can get is appreciated. Especially if its automated.

Well, Google Analytics is one such automated free service that you may find useful. In this article, Id like to tell you what it does so you can decide if its worth taking the few minutes involved in getting started.

Once a week, Google sends me a PDF that includes all the following information. If you have multiple sites, you can have multiple PDFs emailed to you, one per site:

Traffic, compared to the previous week. Both the actual numbers and a graph that instantly shows the trend.

Pages/visit. This number shows me that my average visitor views 1.59 pages. Since the purpose of the home page is to get people to either join the FindHotMarkets.com mailing list or purchase a paid membership, I am happy enough with this figure. There are links to the testimonials page and the articles directory, plus a link to a popup page explaining how the ordering process works.

Pageviews. The raw number of page views and a comparison with last week. These comparisons are optional and can be turned off.

% New Visits. The report shows me what percentage of traffic is new. By deduction, the remaining traffic is visitors returning for an extra looksee.

World Map. This shows broadly where my site visitors came from last week.

Traffic Sources Overview. A pie chart shows how much traffic comes from referring sites, directly and from the search engines. The URLs of the referring sites are also given, along with the volume of traffic they sent my way this week and the previous week.

Keywords. This is handy information because it tells me which keywords and keyphrases are sending the search engine traffic. I notice that the total does not add to 100% so that leaves me wanting to know what other keywords are people using to find my site. Hmmm. Perhaps my website logs will tell me what this report doesnt.

Goal Conversions. You can identify up to 4 goals at Google Analytics site. Examples of possible goals could be: to get a click through from the home page to another page, or to make a purchase, or to join a mailing list. The PDF shows me how many goal conversions took place last week.

Content Overview. This section of the report lists my sites pages and how many visitors went to each, again compared to the previous week. This gives me at-a-glance figures on whats popular.

Time On Site. My average visitor spends 1 minute and 56 seconds at the site. Thats down from 2:21 last week, and I wonder why...

Browser. 58% of my visitors are using Firefox. That does not include me because if I recall correctly, I ticked a box at Google telling them to exclude my visits from their stats.

Connection Speed. I see that 35% of my visitors are on cable, 27% on DSL, 4% on dialup and 1% on T1. A further 32% is unknown.

Ecommerce. If you choose to activate this tracking option, you also get a record of how many transactions, average order value and products purchased. And top revenue sources.

Altogether wed have to say these traffic stats and website stats are very informative, and the reports are available free at http://www.google.com/analytics

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Article by Gary Harvey of HomeBusinessWinners.com - Secrets To Building A Profitable Home Based Business, Revealed for FREE.

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